First posted at the THL Blog: http://wp.me/p1v84h-OO
The HOTW series has been going on for a couple months now, and has so far focused on all the amazing content coming through Twitter from other places. What about the University of Michigan? Well, as it happens, the University has just recently announced some official hashtags and best practices for tweeting on behalf of UM. Therefore, this week there is not a focus on health or science, but rather on our home, our own University of Michigan.
Shows the hashtags on far left: #umich, #goblue, #umicharts, #umsocial, #uminstagram
Just to start off, there are currently FIVE official hashtags for use regarding University of Michigan business and activities. Those five, which you can see in the image above, are:
#UMich
#GoBlue
#UMichArts
#UMSocial
#UMInstagram
Here are a couple tweets from the announcement of the hashtags, and one with a link to an official blogpost saying how they should be used.
IT’S OFFICIAL
RT @pfanderson: Official hashtags = #umich #goblue #UMsocial #umicharts #UMinstagram” for all of my fellow um alumni
— UM Stamps School(@UM_Stamps) September 28, 2012
How-to hashtag for #UMSocial and beyond.#Hashtags — #Why, #When, #What, #How socialmedia.umich.edu/post/327385912… via @umich
— Lisa Rudgers (@lisarudgers) October 2, 2012
Now for some examples of the sort of things you’ll find in the hashtag streams!
#UMich
Scope: All University of Michigan, all the time.
Some steroid back injections behind #meningitis outbreak reports #umich SPH alum Mike Stobbe for AP vitals.nbcnews.com/_news/2012/10/…via @nbcnewshealth
— UM Sch Public Health (@UM_SPH) October 5, 2012
2012 Popular Mechanics honors #michigan robotic breakthrough #umich #manufacturing ht.ly/efk2t
— MiRobotics (@MiRobotics) October 5, 2012
#MGoBrazil #umich @evamenezes American Universities with eyes on Brazilinsidehighered.com/news/2012/10/0…
— Noticias UM (@NoticiasUM) October 4, 2012
Are you a #umich hacker? RT @imryantaylor: @umich #hackathon today on north campus…do you have what it takes? @umengineering #haxor
— UMich Campus Info(@umichcampusinfo) October 5, 2012
The University of Michigan tribute to Mrs. Betty Ford is on 10/11 at Rackham Auditorium. Details: ow.ly/ee9Pk #umbettyford #umich
— Ford School (@fordschool) October 5, 2012
#GoBlue
Scope: You can probably guess, but this is mostly about sports.
Feeling so blessed to have met Dr. Ben Carson.. #hopkinsmed #bencarson #blessed #goblue #umichinstagr.am/p/QZxKAmChmv/
— John-William Sidhom (@sidhomj) October 5, 2012
GOAL! Awesome redirection in front from Mack 5:05 mark. Pass came from Naughton at 25. U-M up, 1-0, w 26 to go in 1st. #goblue
— Michigan FieldHockey (@umichfldhockey) October 5, 2012
#UMSocial
Scope: Used mostly by UM persons to discussion best practices and emerging issues for social media, or to alert campus social media experts that this is information you would appreciate them helping to disseminate to the public.
,”RT @UMMHealthy: #MHealthy Torch Relay & MGames – Panoramic http://t.co/ITIgTpxj#UMActiveU #umich #umsocial“
— Mike Driehorst (@MikeDriehorst) September 19, 2012
#UMichArts
Scope: About arts and performances on campus or related to UM folk.
You really don’t know what acoustically perfect sounds like until you experience it first hand. #hillturns100 #umicharts
— UniversityofMichigan (@umich) September 28, 2012
#UMInstagram
where do you find the block M? #uminstagram@ Michigan Creative instagr.am/p/QX5FU_AVGI/
— Laura Raines (@itsraininglaura) October 4, 2012
BIG HOUSE: Wide view. | #umich #umsocial #uminstagram@ Michigan Stadium, Jack Roth Stadium Club instagr.am/p/QIhcA0CS0B/
— brian cors (@briancors) September 28, 2012
You may have noticed that some folk are using additional hashtags beyond the most important five, and that some of those appear to be semi-official. These are mostly for special campaigns or events. Here is a very small selection of some of those.
Other Not Official Hashtags Used for UM Business:
#HillTurns100 = For the centenary of Hill Auditorium.
#MGoBrazil = For President Coleman’s trip to Brazil.
#MHealthy = For health and wellness information and activities provided as outreach or for health literacy promotion through various UM health organizations.
#MTSG = For the “Mind the Science Gap” class taught by Andrew Maynard.
#UMActiveU = For the campus health and wellness initiative.
#UMBettyFord = For the events from the Ford School of Public Policy honoring Betty Ford during her upcoming visit.
#UMHeritage = About University of Michigan history and heritage.
As a general rule of thumb, if creating a hashtag for a UM event, it is a good idea to include the “UM” in the hashtag. That makes the tag tend to stand out to UM alumni, students, faculty and staff, which is usually what you want. You can always contact Jordan Miller, Director of UM Social Media, for advice on selecting an appropriate hashtag.
@umich I was at the 75th anniversary concert with Leonard Bernstein and the Vienna Philharmonic. What an Amaizing venue #hillturns100
— Rajeev Parlikar (@rajeevparlikar) October 1, 2012
#UMich Pres Robben Fleming on site of future Power Center for PerformingArts, 1969. @umichsmtd #umicharts #UMheritage twitter.com/kd_clarke/stat…
— Kim Clarke (@kd_clarke) October 2, 2012
