Category Archives: Enterprise

MedX, and TEDMED, and the Inauguration, Oh, MY!!

MedX, UM Inaugural Symposia, TEDMED

Last week I was privileged to listen in on a press conference for the upcoming TEDMED. Tomorrow is the Symposia for the Inauguration of UM’s new President, Mark S. Schlissel, with Harold Varmus as a guest speaker! Later tomorrow and this weekend, I’ll be watching Stanford’s Medicine X (#MedX) through their Global Access program. Next week the UM Medical School will be hosting a viewing of TEDMED. I feel like I’m swimming in an intellectual biomedical broth!


President Schlissel Inauguration Symposia with Harold Varmus

Inaugural Symposia: Sustaining the Biomedical Research Enterprise and Privacy and Identity in a Hyperconnected Society

HASHTAG: #UMPres14
LIVESTREAM (1): http://umich.edu/watch/
LIVESTREAM (2): http://www.mgoblue.com/collegesportslive/?media=461850

The Inaugural Symposia for President Schissel’s investiture (8:30am ET to 12:00 noon ET) are composed of two very interesting topics and even more interesting collections of speakers. The first part, “Sustaining the Biomedical Research Enterprise,” is the section including the famous Harold Varmus, but also five other notable researchers from on campus, experts in chemistry, genetics/genomics, neuroscience, statistics, and biomedical imaging. (I’m excited that three of the five have expertise related to genomics!)

The focus of the first symposia centers around a recent article from Varmus and colleagues entitled, “Rescuing US biomedical research from its systemic flaws.

The provocative abstract states:

“The long-held but erroneous assumption of never-ending rapid growth in biomedical science has created an unsustainable hypercompetitive system that is discouraging even the most outstanding prospective students from entering our profession—and making it difficult for seasoned investigators to produce their best work. This is a recipe for long-term decline, and the problems cannot be solved with simplistic approaches. Instead, it is time to confront the dangers at hand and rethink some fundamental features of the US biomedical research ecosystem.”

Those three ‘simple’ sentences imply an enormity of challenges which impact both locally and globally. I guarantee it will be fascinating to hear this panel discuss these and brainstorm ways in which the University of Michigan might work towards addressing them here.


Stanford Medicine X

Stanford Medicine X 2014

HASHTAG: #MedX
LIVESTREAM: Available with pre-registration through the MedX Global Access program: http://medicinex.stanford.edu/2014-global-access-program/.

Lucky for me, the Stanford Medicine X event is on the other coast, so our local event will be almost completed when they begin livestreaming at 8AM PT (11AM ET). However, Medicine X conference lasts a solid three days, and includes topics from self-tracking to self-awareness, from entrepreneurship to partnership in design, from compassion to PCORI, from pain to clinical trials to games. It’s intense. A lot of my friends will be there, too many to name, but they include doctors, patients, geeks, and more. MedX is a powerful diverse community, and this is an exciting event.

Schedule: http://medicinex.stanford.edu/2014-schedule/


TEDMED 2014

TEDMED 2014

HASHTAGS: #TEDMED; #TEDMEDlive; #TEDMEDhive; #GreatChallenges.
LIVESTREAMING OPTIONS: http://www.tedmed.com/event/tedmedlive

TEDMED is a little different from the other two events in that it isn’t sponsored through higher education and the livestream isn’t usually free. For folk here in Ann Arbor, there is a way to watch it on campus. What you’ll see if you come includes very little that is expected. Even when someone has a job description that might sound like regular healthcare folk, what they are talking about will probably be a surprise. Beyond the idea of doctor, patient, nurse or neuroscientist, you will also hear comedians, musicians, athletes, bioethicists, military, philosophers, inventors, and more. But what else would you expect, when the theme of the event is “Unlocking Imagination”?

The TEDMED event is a little more complicated than in prior years because they are having presenters and events on both coasts — in Washington DC and in San Francisco. Some parts will overlap. Other parts won’t. You can check out the schedules for both coasts here.

Washington DC Stage Schedule (pdf)

San Francisco CA Stage Schedule (pdf)

To watch locally, details are given below.

Watch the Live Stream of TEDMED Conference, September 10-12

The Medical School will host a live stream from the TEDMED conference, which takes place September 10-12 in Washington DC and San Francisco. The focus of this year’s program is “Unlocking Imagination in Service of Health and Medicine.” Presenters include some of the most respected and undiscovered names in science, journalism, education, business, and technology. Click here to see the conference schedule. Viewing times and locations for watching the live streams are:

Wednesday, September 10: 8am-5pm: University Hospital South (Old Mott) 8th floor lounge
Thursday, September 11: 8am-12pm, 1pm-5pm: University Hospital South (Old Mott) 8th floor lounge
Friday, September 12: 8am-11:30am: University Hospital South (Old Mott) 8409 Conference Room
Friday, September 12: 11:30am-5pm: University Hospital South (Old Mott) 8419 IDTT Collaboration Space

What To Do About Bad Guys in Your Twitter Events

How To Block On Twitter

We’re having a big event, as you already know. We’ve used social media a lot in the planning and preparation of the event, and we want social media used during the event. We want to be able to show engagement, a diverse community, a virtual community as well as the face-to-face folk who come in person. We want people to upload pics to Instagram and Flickr, videos to Vine and Youtube; we want people to blog, and to tweet like crazy.

But anyone who has spent much time on Twitter knows what happens when you get a really active hashtag going. Spammers show up. And sometimes trolls. And sometimes people get confused about your hashtag and start sending content they think is relevant (but really they’re confused and it isn’t at ALL appropriate). And some people are just nasty or snarky on purpose. So what do you do?

There was a manager who instructed a social media team exactly what he expected them to do if a hashtag was co-opted like this. His instructions were for EVERYONE TO STOP TALKING. Yeah, really. That was completely the wrong thing to do, but you can’t blame him too much. He wasn’t at all experienced with Twitter, and was trying to work out his own practical interpretation of the popular Internet trope:

DON’T FEED THE TROLLS!!!

Troll

Of course, it’s not that simple.

For starters, just because you don’t like what someone says doesn’t make them a troll. There are many different types of people who can cause trouble in a Twitter stream (and each one requires different handling). Not to mention that telling everyone talking on an active stream to shut up and stop talking is hugely impractical and unworkable. Face it, it’s like a five year old shouting in a large crowd to shut up. No one hears them.

So what CAN you do? Have a plan. Here’s what I’ve seen work.

BEFORE THE EVENT

1) Have a Team
You really need 3-4 people to handle livetweeting an event. You want a team approach so that you are not just one person trying to make yourself heard, but that there are others who have your back in case of trouble, and who will backup what you are saying and retweet it and repeat it and rephrase it to help the important messages get heard. Remember, if you have multiple locations, you want two people in each room, unless the crowd is really small. The bigger the crowd in the room, the more livetweeters you want there from your team. That may mean that you need more than a 4 person team to handle lots of locations

2) Have a Backup Hashtag
When planning your event and choosing a hashtag, have a backup hashtag, just in case things go south. Don’t publicize it in advance, but make sure you have a core team of people tweeting who know what it is. The idea is, “Hey, people, we’re moving the party to a different room.”

3) Strategize
Make sure your team knows how to spot the different types of problems, and what to do in each case. If the point person is in another room, you don’t want the rest of the team waiting for them to come back. So, here is my long time favorite piece on how to identify different types of problems and how to respond. This was written for blogs, but transfers over fairly well to other types of social media.

Air Force Blog Assessment

4) Prepare
Identify the most likely types of problems you expect. Prepare in advance tweets that describe what to do in case of those events. Have a text file with those prepared tweets. Make sure everyone on the team has a copy. Ideally, have a web page prepared with the info. Don’t share the web page until needed, but when it is needed you can share it with everyone on the stream if you want. If not, it is right at the fingertips of everyone on your team, with all the info right in one place, easy to update on the fly.

DURING THE EVENT

1) OPTIONAL: When the event starts, announce general guidelines and assumptions. These might include general behavior guidelines (don’t be preachy); “we assume your tweets are your own and not your company’s”; who is on your team; what the event is about and what the hashtag means; and other things that might matter to your organization.

2) If you aren’t sure if someone is a spammer, and think maybe they are just accidentally being rude, take the conversation out of the hashtag stream. You can use direct messages (DMs) or personal tweets (using the at-sign (@) and their account name). You can nicely ask them to be careful privately without putting them on the defensive. This often works.

3) When it doesn’t work, or when there is nastiness involved (porn, swear words, aggressive marketing), block them, and tell people on the hashtag stream to block spammers. The way Twitter works is that if a hashtag suddenly has a lot of people blocking a lot of other people, things get fixed faster.
– 3a) If a lot of people block the same account, the account tends to be locked down and will disappear.
– 3b) If a lot of blocking activity is happening in a Twitter hashtag stream, the folks at headquarters tend to notice and start monitoring that hashtag for spammers. Suddenly it will all be cleaned up. But it takes a lot of people working together to get this to happen.

4) If none of that seems to be working, break out your backup hashtag and move the party.

HOW TO BLOCK

I was surprised to find out how many people don’t know how to block someone on Twitter. This is really important for shutting down a flood of spammers in a stream. Here’s a little infographic I whipped up to walk people through the process. Feel free to share it.

How To Block On Twitter

OTHER RESOURCES

Social Media Troubleshooting
Pinterest: Rosefirerising: Social Media Troubleshooting: http://www.pinterest.com/rosefirerising/social-media-troubleshooting/

Troubleshooting Portion of: Twitter Hashtags by PF Anderson
Twitter Hashtags (by PF Anderson) http://www.mindmeister.com/270101756/twitter-hashtags-by-pf-anderson

ABOUT #MAKEHEALTH TROLLS

Nature: Don’t Feed the Trolls http://www.nature.com/news/don-t-feed-the-trolls-1.15343

20 Ways to Reuse Repository Content (Infographic of the Week)

20 ways to reuse repository content
Image source: Ayre, Lucy and Madjarevic, Natalia (2014) 20 ways to reuse repository content. In: Open Repositories 2014, 9-13 June 2014, Helsinki, Finland.

Last week, I was pleasantly surprised to find an infographic within a research article. This week is less surprising, but still a very practical application of infographics — a research poster! I can absolutely see using this idea myself, and actually saw a number of infographic/posters at a recent convention. The take home lesson from that is that infographic design and best practices are becoming a core competency for academics of all stripes.

This particular infographic struck my fancy because it provides interesting insights into ideas and strategies for maximising the impact of academic products. Create your research article and deposit a copy with the local institutional repository (which is, here, Deep Blue).

Deep Blue, 2014

Then you are done, and on to the next project. Right? Or not. One thing I’ve learned is that talk to a researcher around campus and most of them have a story about their favorite project that never got the attention they think it warranted. This infographic is chock full of ideas for what to do about that. Placing a copy in the repository is only the beginning.

On My Radar: “Reverse Innovation”

Ethnic Box

“Reverse Innovation” is a concept that came across my horizon a few months ago, and for which I immediately went into high alert. This is important. I want to push today’s Twitter chat on this topic, so I’m going to keep this post very short, and hope to come back to this more soon.

Briefly, then. What first brought this to my attention was a blogpost at Biomed Central which was closely followed by an article in Smart Planet.

Reverse Innovation in Global Health Systems: Building the Global Knowledge Pool http://blogs.biomedcentral.com/bmcblog/2013/04/12/reverse-innovation-in-global-health-systems-building-the-global-knowledge-pool/

Dehydration cure from developing countries comes to U.S. hospitals http://www.smartplanet.com/blog/bulletin/dehydration-cure-from-developing-countries-comes-to-us-hospitals/27991

The basic idea of “reverse innovation” is this, as expressed through my ill-informed novice point of view. The past century or two have largely seen scitech and research and cultural innovation flow from the first world countries to the third world countries. This has resulted in unrealistic expectations and unsustainable processes which are making life harder for all of us, everywhere across the planet. In the interests of increased sustainability and the desire to create innovation that will integrate more efficiently with the broader systems of the planet, the idea is that problem-solving partnerships between first world and third world researchers can result in innovations that are both effective and sustainable, with the innovations flowing from the third world countries to the first world, thus reversing what has been the recent pattern.

You can discover more information about reverse innovation through these resources.

JOURNAL:
Globalization and health: http://www.globalizationandhealth.com/

KEY ARTICLE:
Developed-developing country partnerships: Benefits to developed countries? http://www.globalizationandhealth.com/content/8/1/17

SOUNDBITE:

“Developing countries can generate effective solutions for today’s global health challenges.”

SPECIAL ISSUE / ARTICLE COLLECTION:
Reverse innovation in global health systems: learning from low-income countries http://www.globalizationandhealth.com/series/reverse_innovations

HASHTAGS:
– Primary
#revsinv
#reverseinnovation
– Other
#revinno
#revinnov
#innoverse

Every Day In Many Ways: Solving “Wicked Problems” at the University of Michigan

Horizon Report 2014 Trends & Challenges
Horizon Report 2014: http://www.nmc.org/publications/2014-horizon-report-higher-ed

The past couple months, the Cool Toys Conversations group has been discussing the Horizon Report, as we do every year. This year we decided the collection of technologies was perhaps not as interesting as the trends and challenges they identified (screenshot above).

Yesterday, over the lunch hour, the group became particularly interested in the wicked problem of “Keeping Education Relevant.” There was a lot of good conversation, and I unfortunately did not take notes, so I am going to trust my memory (HAH!). The gist of it was encapsulated in a couple points. David Crandall pointed out that there is a strong relationship between the so-called solvable challenges and the so-called wicked (or unsolvable) challenges, with the hint that perhaps solving the solvable challenges might actually take us a long way towards solving the unsolvable challenges. (Yes, it’s ok to giggle – that’s a lot of the same word.)

Next was the observation that “Keeping Education Relevant” is distinct from keeping learning relevant, since learning is ALWAYS relevant. So the question is less about how to keep learning relevant, but more about how to position the kind of education that happens in higher education as an active participant in the broad open amorphous space that is comprised of all those glorious online and offline social learning spaces that people love so much.

Last but not least was the interjection that, Hello! Maybe it isn’t so unsolvable after all, since so many folk here are already doing such exciting things to position us, as academics, in ways to show relevance to the public and to engage with the public. Actually, I suspect that all major universities are engaged in similar kinds of activities, and working hard to make clear the ways in which academia is not only relevant, but makes possible research and learning opportunities that benefit the broader communities and which would not be possible or practical in other types of spaces and structures.

Here are just a very FEW examples of activities around campus that are, frankly, not atypical and which illustrate ways in which we are making academia relevant here, every day, as a routine part of business.

UMSI MAKERFEST

#UMSIMakerfest !!! | #UMSIMakerfest !!!
#UMSIMakerfest !!! | #UMSIMakerfest !!!

Today, the School of Information had a Makerfest in the Union. As you can see from the poster, they had a lot of cool stuff going on, from Google Glass and Rasperry Pi to video games and cookies. Among their partners for this event were multiple community makerspaces, both the campus and local public library, individuals with special talents or resources, and of course, campus groups. Was the audience just college students? No way! Students were there, but also parents and kids, teachers, staff, community, and I don’t know who else.

#UMSIMakerfest: https://www.flickr.com/photos/rosefirerising/sets/72157642967068393

TEDXUOFM

DSC_0149 | IMG_6735
3O5A9174_Kimwall | TEDxUofM
IMG_5416 | eak.FEA.TEDxUofM.4-8-11.044.

A couple weeks ago (less, actually), the campus had our TEDx event (TEDxUofM). TEDx events are gatherings of fascinating people sharing innovative and creative ideas. They are spinoffs from the large TED organization where TED stands for Technology Entertainment and Design. My brain keeps trying to change the “E” to “Education”, since that’s what my brain associates with the TED videos, but when you think about it, “Education” and “Entertainment” are pretty closely related in many important ways.

With our local TEDxUofM event, it ALWAYS is highlighting topics that connect academia and the real world, projects that make a difference in the lives of real people, stories that touch hearts and lives. It doesn’t accomplish this by just making a forum for faculty to preach to the choir, but by giving prominence to projects by students and alumni as well, and by getting faculty to talk about their passions beyond their official job duties. In this sense it is like most other TED and TEDx events. Here, of course, the event connects the campus and the town and community. There isn’t just one TEDx event locally, but several — TEDxDetroit, TEDxUofM, TEDxEMU, TEDxSkylineHS, TEDxArb, TEDxYouth@AnnArbor, TEDxUMDearborn, and probably more I haven’t covered/discovered. TEDx events are partnerships with the community, ways to bring information out of ivory towers and into public spaces. They engage, emote, intrigue, and inspire. They foster awareness, and through awareness future collaborations.

RISK BITES

In Andrew Maynard’s recent presentation, “Should Academics Get Down and Dirty with Youtube?,” he illustrated the power of Youtube to reach the public, to educate, to inform, and to potentially inform policy and decisionmakers. This insight of his was reinforced by President Obama’s recruitment of video bloggers (vloggers) with strong reach among the youth audience in order to disseminate critical information about the Obamacare registration deadlines.

Andrew highlighted a number of influential vloggers who present content on science and research, but who are not themselves from academia, then asking what is it that they are doing that we are not? Why is it that the general public obviously have a passion for information about science, but find science information more persuasive when presented by someone who is not a scientist? What are we not doing that we should be or could be doing? These questions are what inspired him to create the Risk Bites series of science videos, in which he endeavors to position academic and heavily evidence-based science information in a public space in a way that will hopefully reach those who need the information. Here is the most recent video from that series as an example.


What’s the difference between hazard and risk? https://www.youtube.com/watch?v=_GwVTdsnN1E

ROAD SCHOLARS

Goodwill-Industries | Chateau-Chantal
Cascade-Engineering | Discussion-with-legislators

The University of Michigan Road Scholars program has been going on for DECADES. The idea was, yet again, how to make academia relevant to the communities in which we find ourselves. More than that, it was how to create bridges, connections, and partnerships between the University and the people of our state. In the Road Scholars program, faculty travel the state on a kind of pilgrimage to various communities around Michigan, developing a genuine and personal connection to the people and places, learning about the initiatives and work that is done around the state, and fostering opportunities for outreach, partnerships, mutual regard and learning.

GHANA EMERGENCY MEDICINE COLLABORATIVE
D80_35
Ghana-Michigan Conference Nov 2009 023 | Ghana-Michigan Conference Nov 2009 024
D80_30

The Ghana Emergency Medicine Collaborative is another project that has been going on for a while. These images are from an early event in 2009 which laid some of the groundwork for this collaboration between the University and medical programs in Ghana. The collaboration involves individuals from both schools going to the other country to learn more about needs, resources, and opportunities. This innovative partnership drove much of the initial development of the University’s creation of open education resources, and has proven to have a large and lasting impact far beyond the original scope of the project.

CLOSING THOUGHTS

Are you here at the University of Michigan? Are you interested in a campus-wide conversation about barriers to innovation in education and what we are already doing to solve these problems? Do you know of some amazing work people are doing to help keep us relevant? Please add your thoughts in the comments.

Tracking the Trends: Emerging Technologies 2014

Emerging Technology Trends 2014

I’ve been working on this for a while. What you see above is my very first infographic, which I eventually made at Venngage.

E-Tech Trends 2014 [Infographic]: https://infograph.venngage.com/infograph/publish/b097d0b8-8d2f-4ca5-a339-f6ede2bdf8c7

The only problem was that Venngage wouldn’t allow me to export a copy of my work unless I pay them money, and since I don’t have moola to spare you get the low-resolution hard-to-read copy above unless you go to the Venngage site.

BACKGROUND

Briefly, to make this, I took a batch of my favorite white papers, annual reports, and similar resources that choose the most important new tech for various fields. I compiled their lists, and looked for overlaps to identify what seems to be most important across all of them.

WHAT I FOUND

Of the ten reports I examined, there were never more than 5 in agreement on any one technology, and over half of all the technologies are listed in only one of the reports. Of course, that’s the part that is most interesting to me, but that isn’t what will be most important to my bosses. So here are the levels of agreement, as reflected in the infographic.

5 of 10

3d printing
learning analytics

4 of 10

Additive manufacturing
Big data
Flipped classroom
Games & gamification
Social media
Virtual reality
Wearable technology

3 of 10

Artificial intelligence
Mobile learning
Personal agency (learners, patients)
Personal genomics
Social networks

2 of 10

3d bioprinting
Affective computing
Augmented reality
Biometric authentication
Bitcoins & digital currency
Brain-computer interfaces (BCI)
Cloud computing
Drones
Global collaboration
Holographic displays & inputs
Human augmentation
Internet of things (IOT)
Maker culture / makerspaces / consumer to creator
Mobile health monitoring
MOOCs
Newborn genome
Open content
Personal learning networks
Power, renewable
Quantified self
Quantum computing
Robotics
Sensors
Smartwatches
Speech recognition
Speech-speech translation
Virtual assistants
Volumetric Displays
Wearable user interfaces

HOW I DID THIS

I follow a LOT of blogs, Twitter streams, journals, databases, archives, etc. to scan for emerging technologies. My brain sorts these into various categories, informally noted for what level of awareness I feel they need and who I should tell about them, and whether I should tell folk now or if it can wait a while. But that’s all fairly soft and ill-defined. I had a question recently for which I wanted more of a crisp idea of what are the most strategically important emerging technologies.

I could immediately suggest several thinktanks, organizations, and thought leaders who track emerging technologies and push out their annual list of what’s most important. I’m not one of those people, but I watch them. For this question, no one of those reports had what I wanted. I needed education, sci-tech, and healthcare. I wanted to be able to pluck the best from across several reports, and I wanted to be able to do this in a way that went beyond “because I feel it in my gut.”

I made a spreadsheet, entered the technologies mentioned in each report, and checked off which ones appeared in which reports, tallied them up, and this gave me what I put into the infographic. Below, you can find a list of the ten sources I used, and all of the technologies listed that appeared in more than one report.

There are several Horizon Reports, of which more than one might be of interest. Here I used the main Higher Ed report and the Australian report for “tertiary education” (which is basically also higher ed). As a side comment, even though I didn’t use the Horizon Project K-12 education report I often find that the real bleeding edge of tech adoption in education is there, in grade schools. Worth checking out.

There is another fascinating parallel resource to the Horizon Report from Australia (CORE-Ed). And of course, the Gartner Hype Cycle is a must, even though it isn’t education specific, as is the MIT Tech Review’s list of “breakthrough technologies.” The SETDA report for 2013 isn’t out yet, but the 2012 one might still be of interest. Audrey Watters did a rather interesting series in her Hack Education blog on her selections for the top ten edtech trends of 2013. She includes so many use cases and examples in her blog that it is a goldmine of resources to dig through. Berci Mesko’s white paper on the future of medicine is a similar rich resource that points to far far more than is mentioned at the top level.

SOURCES

Here are the links, in alphabetical order.

1. CORE-Ed: http://www.core-ed.org/thought-leadership/ten-trends

2. CORE-Ed Science: http://blog.core-ed.org/blog/2014/02/digital-technologies-and-the-future-of-science-education.html

3. Gartner Report, Hype Cycle: http://www.gartner.com/newsroom/id/2575515

4. Guide to the Future of Medicine: http://scienceroll.files.wordpress.com/2013/10/the-guide-to-the-future-of-medicine-white-paper.pdf

5. Hack Education: Top Ed-Tech Trends of 2013: http://hackeducation.com/blog/tag.php?Search_Tag=ed-tech%20trends%202013

6. Horizon Project: Australian Tertiary Education: http://www.nmc.org/pdf/2013-Technology-Outlook-for-Australian-Tertiary-Education.pdf

7. Horizon Report: http://www.nmc.org/publications/2014-horizon-report-higher-ed

8. MIT Technology Review: 10 Breakthrough Technologies 2013: http://www.technologyreview.com/lists/breakthrough-technologies/2013/

9. Popular Science: 2014: The Year in Science: http://www.popsci.com/article/science/year-science-2014

10. SEDTA National Educational Technology Trends 2012: http://www.setda.org/wp-content/uploads/2013/12/SETDANational_Trends_2012_June20_Final.pdf

“And I said, ‘Yeah, man. Totally!'”: The Obamacare Vloggers


NicePeterToo: I Met the President: https://www.youtube.com/watch?v=vEcxXDWqs-A

You really should watch the video embedded above. Last week, President Obama invited several of the young folk with exceptionally active Youtube channels to come visit and talk with him about ideas for how to really use Youtube effectively to get out information about the Affordable Care Act. Now, I say “young folk” from my perspective as an admitted old fogie who remembers life before the Internet existed. I mean, really, before punch card programming. OLD fogie!

Anyway, we spend a lot of time in in various online healthcare communities talking about the power of social media for outreach. We all know that Obama works with masters in using social media effectively, and I’ve blogged about that here many times ([1], [2], [3], [4], [5], [6], [7]). Well, he’s done it again!

Last week, President Obama invited a variety of influential Youtube voices to the White House, asking them to help him reach the American youth to enroll in health insurance programs before the March 31st deadline.

Montage: The Obamacare Vloggers

“Attending the meeting were Hannah Hart, creator of the Drunk Kitchen series; Iman Crosson, an Obama impersonator known online as Alphacat; Michael Stephens, the man behind the YouTube channel “VSauce;” Benny and Rafi Fine, creators of the “Kids React” series; Mark Douglas, Todd Womack, and Ben Relles, who introduced the world to Obama Girl six years ago; Peter Shuckoff and Lloyd Ahlquist of “Epic Rap Battles of History” and Tyler Oakley, an LGBT rights advocate with millions of online fans.”
Obama Enlisted YouTube Personalities For Final Health Care Enrollment Push Last Week: The president asked viral video creators to help boost Obamacare enrollment ahead of the March 31 deadline at a White House summit last week. http://www.buzzfeed.com/evanmcsan/obama-enlisted-youtube-personalities-for-final-health-care-e

Another brilliant use of social media. My kid regularly watches about half of these, which means so do I (and, as an aside, you REALLY might enjoy the new “Kids React to Rotary Phones” which made me ROFL. Really. And made my kid ask me if I know what a rotary phone is. Really). That’s what the introductory video is for this post — famous vlogger NicePeter introducing the topic of why and how he met the President, in real people language, and promising more to come. I can’t wait to see what he says, and the other vloggers! Nice Peter looks to be the first of the group to get a video out, but some of them have added this link to existing videos.

Tell a Friend: Get Covered
Tell a Friend: Get Covered: http://www.tellafriendgetcovered.com

Now, WHY Obama is doing this is the million dollar question. Literally. Well, at least that much, probably a lot more. You see, the logic behind pretty much all health insurance plans is that you have LOT of people in the plan, of all ages and all types of health, and then the need for resources will average out over the groups. So to make this work, you need young folk and old, healthy and not-so-healthy. If that doesn’t happen, well, the whole system breaks down, or costs everyone more money than was expected. The way my budget works, those two things amount to pretty much the same problem.

“He needs them to buy health insurance, and, in some cases, spend hundreds of dollars a month for it. If they don’t, the new insurance marketplaces — the absolute core of Obamacare — will be filled with older, sicker people, and premiums will skyrocket. And if that happens, the law will fail.” Obama’s last campaign: Inside the White House plan to sell Obamacare:
http://www.washingtonpost.com/blogs/wonkblog/wp/2013/07/17/obamas-last-campaign-inside-the-white-house-plan-to-sell-obamacare/

You’ve probably already figured out that there must be a problem getting young folk to register for Obamacare. Well, it’s true. Sort of. There is a genuine need for more young folk to enroll, but the data about what’s going on is both worrisome and hopeful. Look at the title of this piece.

Bruce Japsen. Less Than A Third Of Enrollees In Obamacare Under Age 34. Forbes 1/13/2014 @ 5:23PM. http://www.forbes.com/sites/brucejapsen/2014/01/13/less-than-one-third-of-obamacare-enrollees-are-under-34/

That is based on enrollment data from the government, and if you read the article, it’s actually fairly positive about youth liking Obamacare and just waiting to enroll because, you know, they’re young, and that’s ‘how they roll.’ Here’s last quarter’s enrollment data.

Figure 2: Trends in the Number of Youth Who Have Selected an Obamacare Plan

During December, there was a more than 8-fold increase in the number of young adults (ages 18-34) who have selected a Marketplace plan through the FFM.


ASPE: Health Insurance Marketplace: January Enrollment Report: For the period: October 1, 2013 – December 28, 2013: http://aspe.hhs.gov/health/reports/2014/MarketPlaceEnrollment/Jan2014/ib_2014jan_enrollment.pdf

The next logical question might be, well, why is he doing this so late? Didn’t the Obama team think of reaching out to youth before it got so late? Actually, they’ve been reaching out for quite a while. I’ll post several examples below. The gist of this late push is that even though the numbers are rising, and the expectation was that youth would probably register late, there have been some unfortunate snafus (such as the web page being down on the day of the biggest push for youth enrollment) and that the expected lateness makes for a bit of nervousness and a desire to ensure that the idea of “registering late” doesn’t end up meaning, “Oops! I forgot!” After all, there are consequences to forgetting, both for the youth as individuals and for the good of the entire program.

OBAMA REACHING OUT TO YOUTH

Obama pitches Affordable Care Act to youth at White House Published on Dec 4, 2013

Obamacare: What if not enough young, healthy people enroll? (+video)
The 18-to-34-year-old cohort is the most coveted for the exchanges, and should be about one-third of enrollees, though there are backstops if enrollment falls short.
By Linda Feldmann, Staff writer / December 5, 2013
http://www.csmonitor.com/USA/DC-Decoder/2013/1205/Obamacare-What-if-not-enough-young-healthy-people-enroll-video

Evan McMorris-Santoro. Youth Obamacare Enrollment Groups Surprised To Learn Obamacare Website Won’t Work On National Youth Enrollment Day: “Obviously, it’s unfortunate,” says one youth enrollment leader. The Obama administration is giving applicants who save applications on Feb. 15 extra time to work around downtime on the site. Buzzfeed posted on February 12, 2014 at 3:13pm EST. http://www.buzzfeed.com/evanmcsan/youth-obamacare-enrollment-groups-surprised-to-learn-obamaca

David Morgan. Obamacare enrollment push for the young enters 11th hour. Reuters Fri Feb 14, 2014 1:02am EST
http://www.reuters.com/article/2014/02/14/us-usa-healthcare-enrollment-idUSBREA1D06X20140214

Adam Aigner-Treworgy and Jim Acosta. Obamacare enrollment hits 4 million, push underway to hit revised goal. CNN February 25th, 2014 08:48 PM ET, Updated 8:48 p.m. ET, 2/25/2014. http://politicalticker.blogs.cnn.com/2014/02/25/obamacare-enrollment-hits-4-million-push-underway-to-hit-revised-goal/

Get Covered (with NBA Star Kevin Johnson) http://www.youtube.com/watch?v=vndF-I4Cq5k