The Smithsonian Institution has done a great service to educational institutions everywhere by not only developing a social media plan, but also doing so in full transparency mode and sharing everything they’ve learned along the way. We could do worse than to explore what they’ve done and emulate their process.
Notice in particular that wherever possible they created both a branded account for disseminating information (or several specialized channels of this sort) and also a group or collaboration and listening space for crowdsourcing and community engagement. Ther latter included both listening and engagements spaces open to the general public as well as in support of specific Smithsonian events.
One thing I don’t find is a one stop show location to aid in discovery of all their social media activities and locations. I am sure there is much more than I have discovered, and I have found hundreds of accounts, of which you find a highly selected subset below. I also really wonder how many staff they have involved in this effort, how much time those staff are expending, and how many staff allocated to this are fulltime or parttime in their social media efforts. This is a massive effort!
Here is an introduction to their crowdsourcing efforts.
Here is an annotated slide presentation of the vision for the Smithsonian Commons.
Smithsonian 2.0: http://smithsonian20.si.edu/
o Smithsonian Web and New Media Strategy 1.0: http://smithsonian20.typepad.com/blog/2009/07/smithsonian-web-and-new-media-strategy-v-10.html
o Smithsonian Institution Web and New Media Strategies: http://smithsonian-webstrategy.wikispaces.com/
o Table of Contents: http://smithsonian-webstrategy.wikispaces.com/Strategy+–+Table+of+Contents
o The Smithsonian Commons – A Place to Begin: http://smithsonian-webstrategy.wikispaces.com/The+Smithsonian+Commons+–+A+Place+to+Begin
o Process at a Glance: http://smithsonian-webstrategy.wikispaces.com/Process+at-a-Glance
o Facebook: Smithsonian Institution: http://www.facebook.com/SmithsonianInstitution
o Google search: site:facebook.com Smithsonian (TONS more special interest group Facebook pages and groups from SI.)
o Smithsonian Institution. Call To Action – “Voice Your Vision”. YouTube http://www.youtube.com/watch?v=V-XNKDXiDW4
o Smithsonian Voice Your Vision Project. http://www.youtube.com/groups_layout?name=SmithsonianVision
o Imaging a Smithsonian Commons: http://www.slideshare.net/edsonm/cil-2009-michael-edson-powerpoint
o Michael Edson, Web and New Media Strategy at the Smithsonian: http://www.slideshare.net/edsonm
o Group: Smithsonian Web and New Media Strategy: http://www.slideshare.net/group/smithsonian-web-new-media-strategy
o Smithsonian: http://twitter.com/smithsonian
o Google search: site:twitter.com Smithsonian NOTE: Be careful in sorting through these – many are not affiliated.
o Flickr: Smithsonian Twitter Share: http://www.flickr.com/groups/smithsoniantwittershare/ (A group for regular folk who follow the Smithsonian on Twitter to share their images of the Smithsonian)
o Hashtags: Smithsonian Institution 2.0 Conference: http://hashtags.org/tag/si20/messages
o Flickr Commons: Smithsonian: http://www.flickr.com/photos/smithsonian/
+ Flickr: Smithsonian Libraries: http://www.flickr.com/photos/smithsonianlibraries/
+ Flickr Search: More Smithsonian accounts: http://www.flickr.com/search/people/?see=none&q=smithsonian&m=names
o Flickr: Groups: Smithsonian 2.0: http://www.flickr.com/groups/smithsonian2_0/