Yesterday you heard a few of my thoughts on social media metrics, but I am the furthest things from an expert on this topic. Today I just want to share with you a few things other folks have said.
Getting back to “what does success look like” Rachel Happe has a list of ideas for defining this that should trigger productive and realistic thoughts. It looks like such a simple list, until you start reading it, and then WOW. Oh, read the comments, too.
Happe, Rachel. Social Media Metrics. The Social Organization April 1, 2008. http://rhappe.typepad.com/thesocialorganization/social-media-metrics.html
Jeremiah Owyang has an entire section of his blog devoted to this topic. Recent topics include audits, ROI, tools for capturing data, displaying data, a lot about Twitter, and more of course.
Web Strategy: Archive for the ‘Social Media Measurement’ Category. http://www.web-strategist.com/blog/category/social-media-measurement/
If you want something a little more hands-on with real world examples and how-tos (and with enough humor to help sugarcoat the God-I-have-to-do-MATH pill), take a look at “How to be a Web 2.0 Metrics Jedi”, which is actually a pirate-themed presentation.
If you aren’t exhausted yet, you will be after you take a look at this enormous webliography of resources on social media metrics, emetrics, analytics, etcetera.
Broitman, Robin. Social Meda Metrics Superlist: Measurement, ROI, & Key Statistics Resources. Interactive Insights Group February 2, 2009. http://www.interactiveinsightsgroup.com/blog1/social-media-metrics-superlist-measurement-roi-key-statistics-resources/