AAARGHHH! I’m going to try to do another blogpost-a-day series on a theme, starting tomorrow, but that means I’m not going to get to blogging about all the super useful, inspiring, brilliant posts I’ve found this past week or so. So here they are, and I hope you have time to look at them more deeply than I am going to.
MetricsMan: In Social Media, Are We Looking For ROI in All The Wrong Places? May 28, 2009. http://metricsman.wordpress.com/2009/05/28/in-social-media-are-we-looking-for-roi-in-all-the-wrong-places/
COMMENTS: Mostly he is asking the question, and it needs to be asked. Not only is this relevant for social media but applies to libraries and other places, too. Ask yourself if what you’re measuring really tells the story? We don’t measure reference activities in a useful way anymore, IMHO. We are working with a project team right now to make communication more effective. Is the communication really not doing what it needs to, or is it that our assumptions of how things ought to work don’t match how they really do? So for ROI, we have all these metrics supplied by the sites, and can say what we’ve done, but it is much harder to say what that means or how it pays off in a tangible measureable way. Don’t just read what he says, but read the comments and discussion.
Mitch Joel. How To Build Your Digital Footprint In 8 Easy Steps. Six Pixels of Separation March 5, 2009. http://www.twistimage.com/blog/archives/how-to-build-your-digital-footprint-in-8-easy-steps/
* Create a strategy
* Choose channels and apps to match
* Digital footprint audit
* Follow first
* Add your voice
* Start your own, but have a plan
* Stay active and aware
* Have fun
COMMENTS: It took me a month of blogposts to say this. He’s good. Read the whole thing. It’s short.
Arment Dietrich. Quick Tips: Our Newly Launched “S.M.A.R.T. Communication Program©” SmartTalk Issue 9: Aug. 21, 2009 http://www.armentdietrich.com/enewsletters/issue-9-our-newly-launched-smart-communication-program%C2%A9
* Set goals
* Monitor & measure
* Assess existing conversations
* React / Respond
COMMENTS: Not only is this a really nifty idea, but you just have to check out the lists of tools he provides for doing these!
Arment Dietrich. Quick Tips:Develop Goals While Listening. SmartTalk Issue 10: Sept. 16, 2009. http://www.armentdietrich.com/enewsletters/issue-10-develop-goals-while-listening
ME: I use and recommend most of these tools. He wrote it, I don’t need to repeat it. Just do it. 🙂
Olivier Blanchard. Shredding some misconceptions about Social Media – Part 1. The Brand Building Blog September 15, 2009. http://thebrandbuilder.wordpress.com/2009/09/15/shredding-some-misconceptions-about-social-media-part-1/
* Social Media only works for some companies
* By participating in Social Media, we will lose control of our image and/or message.
* Social media is just a fad.
COMMENTS: A humorous, human, accessible approach to this topic. I hear a lot of folk talking about this, many with really good ideas. His is just more fun!
Technology and Social Change: Re-Examining Key Assumptions: http://www.slideshare.net/evgeny.morozov/skoll-world-forum
Assumptions (being questioned deeply):
* Data will organize itself.
* Technology will democratize our public sphere.
* Civil society will flourish on the Web.
COMMENTS: Librarians have been challenging the first one for ages. My mentor in grad school, Manfred Kochen, espoused both the other two and wrote research articles showing why it would work. Years later I decided he was perhaps just a little idealistic with respect to how people use and share information. Now the question is if these are not happening, should they, and if so, what would it take?
TEDx Detroit. http://tedxdetroit.com/
COMMENTS: I can’t say “be there or be square” because it isn’t open to everyone and I don’t know if I’ll get in. But I sure want to, and it will be the best possible event with the best crew of folk available. Go. Apply. Pray you are accepted. Come. Be inspired, and inspire others.