I pulled these together for my workshop on Tuesday about Getting Started with Social Media for Personal and Enterprise purposes. The focus of the workshop was on using YouTube, Flickr & Slideshare (Scribd), but I spent quite a bit of time on strategy concepts and process management tools as well. These are the strategy tools I showed folks, just a very few selections from what is possible, mostly intended to get people thinking about the types of questions they might want to be asking themselves.
PolicyTool Generator: http://socialmedia.policytool.net/
NOTE: What questions should you and your managers consider in developing your own social media policy?
NOTE: The free account lets you compare similar tools or websites to show trends in their popularity by simple measures like “hits” or “traffic.” The paid account offers a LOT more power.
World Map of Social Networks: http://www.vincos.it/world-map-of-social-networks/
NOTE: Which social networking environment is most popular in the country of your target audience?
Global Map of the Social Web: http://www.globalwebindex.net/latest/index.php/2009/11/26/infographic-001-global-map-of-social-web/
NOTE: By country, which type of social media / social networking tools are people most engaged with?
Social Media Responsibility Project from Liberty Mutual http://www.businesswire.com/portal/site/home/permalink/?ndmViewId=news_view&newsId=20100303005548&newsLang=en
NOTE: Differences in behaviors of men and women in social media.
Groundswell Profile Tool: http://www.forrester.com/Groundswell/profile_tool.html
NOTE: Typical social media engagement behaviors of your target audience, assuming you can identify them.