This is one sweet slide presentation, with a ton of content in a small space. John provides an overview of who in in the pharmaceutical industry is doing what, what they are not doing, what they are not doing anymore (and why), what the main issues are, what the metrics are, … good stuff. As I said, a lot of useful & relevant content in a small package.
John Mack: Pharma Marketing Meets Social Media: Can the Two Co-Habitate? http://www.slideshare.net/johnmackjr/pharma-marketing-meets-social-media-can-the-two-cohabitate