A couple days ago I blogged about misbehavior in social media and online communities. Today I was asked for social media guidelines from our campus for units that are developing their own. This is a question all units should be asking, as part of developing a social media plan to integrate with their general communication and marketing plan. With that in mind I would like to share a few resources.
First, YES, there is a wonderful guidelines document from the University of Michigan about how to behave online both personally and professionally.
University of Michigan: Voices of the Staff: Social Media Guidelines: http://www.voices.umich.edu/docs/Social-Media-Guidelines.pdf
Some people are also using or recommending this tool, not to create an actual policy but more to ensure that your team is being sure to cover all the bases and examine all the important questions. FYI, this is based on Canadian law, so keep that in mind as you use it.
Social Media Policy Tool: http://socialmedia.policytool.net/
Last but not least, there will be times when things go wrong. That is true of life in general. What do you do then? I still strongly recommend the Air Force Blog Assessment tool here.
Jeremiah Owyang. Diagram: How the Air Force Response to Blogs: http://www.web-strategist.com/blog/2008/12/31/diagram-how-the-air-force-response-to-blogs/
There are a number of case studies and overviews of social media damage control available online. I will share just a few.
Jeremiah Owyang. Damage Control: Social Media Reversals. Oct. 4, 2009. http://www.web-strategist.com/blog/2009/10/04/damage-control-social-media-reversals/
Karen Garret. Social media damage control: Why you must plan now (February 25, 2010). ABA Banking Journal. http://www.ababj.com/remote-deposit-capture/social-media-damage-control-why-your-bank-must-plan-now.html
Thomas Trumble. Case Study: TSA’s Social Media Damage Control. Oct. 21, 2009. Musings of a Geek Marketer. http://ttrumble.com/case-study-tsas-social-media-damage-control/
Michelle Quillin. Social Media Damage Control: A Case Study. April 15, 2010. New England Multimedia. http://qwebconsulting.com/social-media-tips/social-media-damage-control-a-case-study/
Sharlyn Lauby. 5 Steps for Successful Social Media Damage Control. Mashable. http://mashable.com/2009/07/09/social-media-damage-control/