Lessons Learned in Healthcare Social Media

Slideshare: Lessons Learned in Health Care Social Media 2010 (#HCSM):

Most Sunday evenings, when other folk might be putting their kids to bed or organizing things to get ready for the next week of work, a stalwart group of people passionate about healthcare and social media meet for their weekly conversation on the topic. The #hcsm community includes doctors, nurses, patient advocates, patients, nonprofits, hospital marketing folk, pharmaceutical reps, teachers, students, and much much more. It is a rich inclusive cross section of the stakeholders in healthcare. Most are from the United States, but we also have regular attendees from the UK, Canada, Europe, and other international places, many of which of spun off their own #hcsm communities and conversations. Usually, this is happening on Twitter, and believe it or not, the tweets fly fast as snowflakes in a blizzard, the conversation is ALWAYS rich and engaging, and the content is always thought provoking and stimulation.

Each time I am able to attend, I pop open windows like crazy, trying to capture the concepts that most captured my attention. Each week I spend an hour or so capturing screenshots and marking favorites, and each week I wish I had the time to do a series of blog posts in reaction to the #hcsm discussions.

#HCSM (pronounced Hic-Sum) happens almost every Sunday, at 9pm Eastern Time, 8pm Central Time, and lasts one hour. Officially. Individuals often continue the conversation long after the official hour is over and most people have gone to bed. People find friends, they develop relationships, and these may have begun during our weekly #hcsm but they sure don’t end there. We prowl each other’s blogs, commenting, friend each other on Facebook, and when we travel to another part of the country, we track down our #hcsm friends to meet over coffee or dinner.

A few times I’ve mentioned wanting to do a slideshow of the screenshots to try to show people who aren’t #hcsm members what it is and why it is so important and relevant. People have said, ‘oh, do it!’ but I never seem to have the time to do either the slideshows I plan or the blogposts I envision. Then, December 12th, the first topic (out of our usual two or three per hour) was on lessons learned. What has been learned by this group of healthcare social media folk over the previous year that was most important to them and which they wanted to share.

This content was just TOO priceless not to preserve. Not that I don’t feel that way every single blessed week, but of the thousands of screenshots I’ve captured from various #hcsm conversations, this week’s collection practically jumped up and down and said, “Me! Me!” It took me a full week to collate, too, which is probably why I don’t do this every week.

What I did was capture the screenshots in real time of comments that captured my attention. Then I backtracked and tried to figure out how they connected to the rest of the conversation. I also captured the chatlog from the discussion (which you can find at the blog). I renamed files, sorted into topics and themes, connected chronologically sometimes and broke sequence others. For the record, this slideshow represents only selected tweets from the 1st twenty minutes of the hour long conversation. I wanted to include ALL of them, but for the most part did not include retweets, and simply didn’t have time or space to include everything. The main topic threads I pulled out of the “Lessons Learned” discussion were:

– Dos and Don’ts
– Relationships & Community
– Patients & Professionals
– and closed with the most important bits to remember.

15 responses to “Lessons Learned in Healthcare Social Media

  1. This is really clever and well-done! Slideshow is downloadable as a Keynote presentation, ready for educational purposes.


  2. I love this! Wondering how to bring hslib students into this mix (even if only for awareness @ this point.
    (hi there!)


  3. Gr8 personality.. and good-looking, too 😉
    Thanks so much for putting thought, time and energy into capturing moments from the #hcsm torrent.

    I’m proposing an article (to conventional press. imagine) on the twitter health movement. In the pitch, you ok if I refer/link to ppt – giving you full and absolute credit — along with saying you’re a wowzer to follow.

    TY again. it’s awesome. Kathy


  4. Thank you so much for this! It is such an incredibly powerful way of showing not only the concepts on the importance of health care social media, but the power of ideas that can come from a single chat interaction. I have already embedded it in my site. (FYI for anyone who wants to do so- the code above pushes it to slideshare- you can embed this in your site directly- and please give credit and links back to PF Anderson as I did- by using the code:


  5. My code above didn’t seem to go quite so clean, so if anyone wants it- feel free to email me at GailZahtz@alifeguide.com This is so well done and so powerful, I think it is truly worthy of all of us sharing is- and making sure we give credit to its hard-working creator!!!


  6. Wow! This is so great. Thanks for pulling it all together…off to share!


  7. Thanks for your hard work, research and passion in pulling this all together. It’s an excellent resource on several important levels. It reinforces best practices for those who use SM frequently. It’s also persuasive in its ability to shift attitudes and help those in healthcare who don’t yet see value in SM or harbor skepticism to “see the light.” Since it’s readily available as a presentation – its education value will have a long shelf life. Finally, by highlighting insightful tweets, you’ve provided a way to connect with those who are engaged and willing to share. Kudos.

    Paul Moniz
    Albert Einstein College of Medicine


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