Hashtag of the Week (HOTW): University of Michigan (Week of October 1, 2012) #UMich #UMSocial


First posted at the THL Blog: http://wp.me/p1v84h-OO


The HOTW series has been going on for a couple months now, and has so far focused on all the amazing content coming through Twitter from other places. What about the University of Michigan? Well, as it happens, the University has just recently announced some official hashtags and best practices for tweeting on behalf of UM. Therefore, this week there is not a focus on health or science, but rather on our home, our own University of Michigan.

Shows the hashtags on far left: #umich, #goblue, #umicharts, #umsocial, #uminstagram

Just to start off, there are currently FIVE official hashtags for use regarding University of Michigan business and activities. Those five, which you can see in the image above, are:

#UMich
#GoBlue
#UMichArts
#UMSocial
#UMInstagram

Here are a couple tweets from the announcement of the hashtags, and one with a link to an official blogpost saying how they should be used.

IT’S OFFICIAL


Now for some examples of the sort of things you’ll find in the hashtag streams!


#UMich
Scope: All University of Michigan, all the time.


#GoBlue
Scope: You can probably guess, but this is mostly about sports.


#UMSocial
Scope: Used mostly by UM persons to discussion best practices and emerging issues for social media, or to alert campus social media experts that this is information you would appreciate them helping to disseminate to the public.


#UMichArts
Scope: About arts and performances on campus or related to UM folk.


#UMInstagram


You may have noticed that some folk are using additional hashtags beyond the most important five, and that some of those appear to be semi-official. These are mostly for special campaigns or events. Here is a very small selection of some of those.

Other Not Official Hashtags Used for UM Business:

#HillTurns100 = For the centenary of Hill Auditorium.

#MGoBrazil = For President Coleman’s trip to Brazil.

#MHealthy = For health and wellness information and activities provided as outreach or for health literacy promotion through various UM health organizations.

#MTSG = For the “Mind the Science Gap” class taught by Andrew Maynard.

#UMActiveU = For the campus health and wellness initiative.

#UMBettyFord = For the events from the Ford School of Public Policy honoring Betty Ford during her upcoming visit.

#UMHeritage = About University of Michigan history and heritage.

As a general rule of thumb, if creating a hashtag for a UM event, it is a good idea to include the “UM” in the hashtag. That makes the tag tend to stand out to UM alumni, students, faculty and staff, which is usually what you want. You can always contact Jordan Miller, Director of UM Social Media, for advice on selecting an appropriate hashtag.

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