Hashtags of the Week (HOTW): Social Oncology Project (Week of May 27, 2013)


Originally posted at THL Blog http://thlibrary.wordpress.com/2013/05/31/hashtags-of-the-week-hotw-week-of-may-27-2013/ by Chris Bulin, @Arduanne.


This will be my last post for some time as I leave campus to complete an internship for the remainder of the summer. It has been a pleasure writing this feature and I hope everyone enjoys reading as much as I enjoyed investigating.

Nothing was really turning my crank this week until I came across this post:

Then I clicked on the link. They aggregated 16+ million tweets for this study (that’s a lot of data, Batman)! They also talk about the impact of awareness days/months/weeks and celebrity mentions on the social media cycle for oncology. I went to the hashtag mentioned, #soconcology, to find out more.

Because the report was released just a few hours before I began writing this post, there wasn’t as much reaction as I expected. I think there will definitely be increased awareness and attention in Twitter and blogs as people have an opportunity to digest all of the content. Today also starts the American Society of Clinical Oncology Annual Meeting (#ASCO13), themed “Building Bridges to Conquer Cancer.” There were already presentations scheduled surrounding social media, but the conversation really exploded after this report was released. It’s also beginning to bleed over into the #hcsm hashtag.

Happy trails everyone. I’ll see you again in the Fall.

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